Target+audience



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Stated Issue
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The issue being addressed by the McCain campaign, to the people through this video is that Barack Obama is full of speeches with words of action, yet nothing he is saying is being done. In the video the McCain campaign targets ex-v.p. search team member, Jim Johnson, as well as Barack Obama. What is being stated is that Obama says that it is not exeptable to have lobbyst in his organization, yet he had someone like Jim Johnson as part of his team. It is said that Johnson received a loan and then withdrew from the Obama campaign. While Obama expressed himself very strongly against executives who take advantage of what they are doing to gain money or something for there own benefit. But while whe said this, he was getting help from someone who had those intensions. The video states that barack Obama is left with "more empty words," meaning that his words are just words and nothing leads to action.



Underlying or implied issues :

 * Communication between Obama and his political party is not very good


 * Also that his is haveing trouble with Johnson after he left his party.